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Loni Brewer

Grassroots Director, Girls

Social Media Manager

Coach Loni has been at SF Elite since the Summer of 2023. 


She currently serves as the club’s Girls Grassroots Director, Social Media Manager and as Head Coach of the 2015, 2014, and 2013 Girls Blue teams.


Loni’s coaching experience spans over 10 years, ranging from the early ages of 18 months to recreational, to competitive teams, and to high school level teams.


Loni would say her soccer journey started with her Dad's deep passion for the sport. He made it a significant part of her life from an early age, serving as her first soccer coach for the initial 7 years of her playing experience, instilling in her a genuine love for the game.


Loni comes with Division 1 collegiate college and WPSL experience. She played high school at East Union HS, Manteca and for San Joaquin Stanislaus Elite Soccer Club.


Since then, she has coached for various club soccer organizations, including Bullard United, Girls Leading Girls, and SF Glens. Her coaching journey extends to high school soccer, having coached for Bullard and currently at University. Loni has also contributed to numerous summer camps, clinics, and after-school programs. Additionally, she has been involved with SF Tots, catering to children aged 18 months to 7 years. Notably, she proudly serves as a Regional Coach for NorCal Premier, a role she has held for the past 7 years and counting.


Loni’s coaching philosophy is based on instilling the love and respect of the sport, while focusing on player empowerment to foster individual growth. She believes in creating a positive and inclusive environment that encourages teamwork, skill development, and a strong work ethic. Loni emphasizes the importance of not only shaping skilled players but also nurturing confident and resilient individuals both on and off the field.


Loni’s education and coaching credentials include a Bachelor’s Degree in Communications from Fresno State, and a US Soccer C License. She also has certifications in South America and Europe from youth academies. She recently began her path to a US Soccer B License in January 2024.

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