Coach Creston has been at SF Elite since the Spring of 2022. 

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He currently serves as the club’s General Manager and CIO, as well as Head Coach of 2007 Boys Orange team and Assistant Coach for the 2009 Boys ECNL team.

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Creston’s coaching experience spans over 20 years, ranging from youth grassroots, international academies and adult leagues to high school and NCAA D1 teams.

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Creston’s soccer journey started with playing at the age of 5 and holding season tickets for the original San Jose Earthquakes NASL team. His love of the game continued as a player, coach, referee and fan throughout his whole life, having traveled for 9 FIFA World Cups, many European Matches and being a 5-year season ticket holder in Japan. His career aspirations in the game were partly inspired by his dad’s rise from a local AYSO referee to National Director of Referee Assessment for United States Soccer.

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He has coached internationally for the Liverpool FC Academy in Japan, club soccer for SF Vikings; high school soccer for St. Ignatius High School, Urban High School and NIshimachi International School in Japan; and collegiately for University of San Francisco women’s team. 

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Creston’s coaching philosophy is centered around maintaining high standards, motivating players to meet and extend their potential, and creating a fun, competitive and supportive environment where individuals develop but the team mentality always comes first. He believes that every game watched by a coach or player offers a new opportunity to learn. He further draws from the lessons he learned during a 30 year corporate career with disciplines including Talent Management, HR, Training, Recruiting, Data Analytics, Executive Leadership, Organizational Design and technical product consulting, product and project management.

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Creston’s education and coaching credentials include a BA in English Literature from UCSB, a US Soccer C License, the Level 1 Performance Analyst license from ISPAS and a global coaching accreditation from Liverpool FC.

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